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Affiliation |
Faculty of Business Administration Department of Management |
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External Link |
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WANG JUE
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Research Interests 【 display / non-display 】
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Advertising
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Marketing
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Consumer Behavior
Research Areas 【 display / non-display 】
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Humanities & Social Sciences / Commerce
From Graduate School 【 display / non-display 】
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Keio University Graduate School, Division of Commerce Doctor's Course Completed
2022.04 - 2025.03
Country：Japan
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Keio University Graduate School, Division of Commerce Doctor's Course Completed
2020.04 - 2022.03
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Xi'an International Studies University Doctor's Course Completed
2013.09 - 2017.07
Country：China
External Career 【 display / non-display 】
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Hosei University Faculty of Business Administration
2025.04
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Josai University Faculty of Business Administration
2023.04
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Saitama University Faculty of Economics
2023.04 - 2024.03
Professional Memberships 【 display / non-display 】
Papers 【 display / non-display 】
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When Advertisements Look Like Products:
Ryosuke Takeuchi, Jue Wang
Quarterly Journal of Marketing 44 ( 1 ) 17 - 26 2024.07
Publishing type：Research paper (scientific journal) Publisher：Japan Marketing Academy
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Consumer Sense of Control: Invited Reviewed
Jue Wang
Japan Marketing Journal 43 ( 2 ) 63 - 69 2023.09
Publishing type：Research paper (scientific journal) Publisher：Japan Marketing Academy
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Designing Visual Metaphors in Advertisements: Invited Reviewed
Ryosuke Takeuchi, Jue Wang
Japan Marketing Journal 42 ( 1 ) 28 - 39 2022.06
Publishing type：Research paper (scientific journal) Publisher：Japan Marketing Academy
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Consumer Sense of Power: Invited Reviewed
Jue Wang
Japan Marketing Journal 41 ( 3 ) 57 - 64 2022.01
Language：Japanese Publishing type：Research paper (scientific journal) Publisher：Japan Marketing Academy
Presentations 【 display / non-display 】
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How Does Standing Far and Close to Advertisements Affect Consumers’ Responses to Different Advertising Appeals?
王珏
日本商業学会関東部会 2024.07
Event date： 2024.07
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How Does Social Crowding Affect Metaverse (Shopping) Travelers’ Responses to Different Logo Design?
日本商業学会・日本広告学会 関東部会・研究報告会 2023.07
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社会的混雑が広告の説得効果に及ぼす影響
日本商業学会 第73回全国研究大会 2023.05
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How Does Standing High and Low Affect Consumers’ Responses to Different Advertising Appeals?"
日本商業学会関東部会 2022.07